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How to Select a Trademark
The selection of a trademark is much more than a simple legal decision. In fact, this choice is founded more in the strategy of your business and where you hope to be within your industry in the future.
When choosing a mark, you should keep in mind the categories that your mark might fall into. Trademark attorneys will help determine which category fits your mark.
Generic marks
Generic marks cannot be registered with the United States Patent and Trademark Office. These marks are so common that use of the mark will not provide you or your company with any distinction within the market. Examples of generic trademarks include automobile, computer, and telephone.
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